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NATIVE ADVERTISING: FORMATS, BENEFITS, CASES IN POINT

Native advertising is an ad message integrated into content that is useful and relevant to a user. Native ads should also be adapted to the patterns and requirements of a platform where it is published. Natural or native advertising becomes increasingly more...

TOP 3 LEAD GENERATION TRENDS

Lead generation is an essential tool for online stores. Consumer attitudes are changing over time, and some scepticism towards boring types of advertising is growing. To survive in a competitive market, you need to study your customers, build effective...

RECOMMERCE RETAIL: WHAT DIGITAL MARKETING STRATEGY TO CHOOSE

Recommerce retail is a developing trend, and there are good reasons for this. We live in a time when even children know everything about eco trends (some of them have won the Nobel Prize for that). This means that the high popularity of the...